Welcome to


New Users

To register as a new user, select the appropriate tire category, enter your Bridgestone account number (which you can use as your user name) and the zip or postal code of the physical store that matches your account number.

You'll confirm your profile and accept the terms and conditions. We'll send you an activation email to the address on your profile - just follow the directions to validate your account!

Register New Account/User

Your Marketing Resource Portal is your central resource for marketing materials, promotion information and resources, showroom products, showroom literature and product information. We're here to help you grow your Bridgestone and Firestone tire sales.

Already a User?

As of January 1, 2020, has been sunset and replaced by

Important Information for Admin Account Users
If you are the main / admin account user for your 6 - digit location, please go to and claim your account as the administrator for After verifying your account as the Main Admin Contact, you can set up your team as Subaccounts to give them access.

Note: During registration, you will select one business unit (Agriculture, Off the Road, Truck & Bus or Consumer). As you switch to eligible sites via the 'Tire Category' drop-down (top of site), you will go through an account verification process for each site that you haven't previously accessed.

Quick Start User Guide